On the afternoon of November 23, 2024, there was an unprecedented hum of excitement at the CTM Complex in Hanoi. With great expectations and anticipation for an event that may be a game-changer in this age of digital transformation, business owners, managers, and specialists from all over the world came together.
In addition to serving as a forum for knowledge exchange, the national event “2025 SALES EXPLOSION – MULTI-PLATFORM SALES STRATEGY”, which was co-organized by MKT Software, Byscom, 3 Độ Agency, and Atosa, marked a significant turning point for Vietnamese companies.
The event immediately gained attention in the middle of the digital transformation tsunami, which forces firms to change or risk falling behind. Visitors began pouring into the event site from the very beginning. The gathering of managers, business owners, and marketing specialists from all over the nation at CTM Complex seemed to get more intense by the minute. They arrived with excitement and high hopes for a ground-breaking and worthwhile program.
Our committed staff welcomed guests with kind smiles and considerate gifts as soon as they arrived at the check-in desk, creating a feeling of community right away.
Due to operational difficulties and growing advertising expenses, I’ve been finding it difficult to grow my clean food company. One Ho Chi Minh City business owner, Mr. Pham Van Tung remarked, “I’m here today looking for innovative solutions to not only sustain but also grow my business in 2025”.
The energy in the room reached a fever pitch as the audience entered the hall, welcoming the speakers with enthusiastic applause. From budding online entrepreneurs to experienced business leaders, everyone was actively engaged, taking notes, asking questions, and showing their appreciation for the practical insights.
Opening the program with the theme “Creative Advertising with Reels Videos and AI tools,” Doan Ky, Co-founder of 3 Do Agency, offered innovative insights into crafting captivating short-form content that resonates with audiences and maximizes ad spend. With a decade of experience in Digital Marketing and as the author of the bestselling book “Illuminate creative advertising, his presentation illuminated the transformative power of creative content in driving engagement and conversions. Ky underscored, “In today’s fast-paced world, consumers demand concise and compelling messaging. Short-form videos offer a revolutionary way for businesses to connect with their audience effectively.”
From ideation and content optimization to leveraging AI for audience behavior analysis, Doan Ky provided attendees with a clear picture of how creative content can be a game-changer in the digital landscape.
With experience working with major brands like Unilever and L’Oréal, Nguyen Tuan Anh, CEO of Omuse Vietnam, captivated the audience with in-depth insights into TikTok strategy – the current leading platform for e-commerce trends.
He shared, “TikTok is not just an entertainment platform but a potential business ecosystem. The key is knowing how to tell your story in a way that resonates with customers.”
Tuan Anh also introduced a business that achieved over 45,000 orders and 7 billion VND in revenue within 30 days through TikTok Affiliate Marketing, leaving the audience in awe. Specific strategies from creating engaging content to utilizing performance measurement tools were meticulously noted by businesses.
Le Quynh Son, Founder of Atosa, delivered a deep-dive presentation on building a seamless shopping journey on Shopee, Vietnam’s leading e-commerce platform. With over 14 years of experience in e-commerce and as a strategic partner of Shopee, Sơn has helped thousands of sellers optimize their operations, from product management to customer care.
“In e-commerce, it’s not just about having good products; the shopping experience is also a deciding factor in whether customers will return. Shopee provides the platform, but how you leverage it will determine your success,” Sơn emphasized.
The data analysis tools, product content optimization, and customer care strategies he introduced can not only increase conversion rates but also enhance customer loyalty—a constant aspiration for businesses.”
The highlight of the event was the presentation by Dang Manh Dung, Co-founder of MKT Software. With his calm demeanor and persuasive delivery, he introduced the Marketing Automation solution, a step forward that helps businesses synchronize their sales processes, save costs, and free up resources.
‘We don’t just provide tools, we offer a comprehensive solution. Our goal is to help every business, big or small, compete effectively in the digital age,’ Dung emphasized.
With a specific case study of a business that increased its revenue by 60% in just 3 months thanks to MKT Software, Mr. Dung affirmed the effectiveness of integrating sales platforms such as Facebook, Shopee, Zalo, and TikTok, while simultaneously applying automation for better customer care.
Following that, Le Tien Dung, North Region Director of CNVLoyalty, delivered a presentation on utilizing Zalo Mini App to personalize customer journeys and drive sales growth. He emphasized that this technology not only facilitates more direct customer interactions but also fosters strong customer loyalty. “Zalo Mini App serves as both a sales channel and an emotional connection between businesses and their customers. By effectively leveraging this platform, businesses can confidently retain their customer base,” Dung asserted. The customer data collection and analytics methodologies he introduced provided a novel perspective for businesses, particularly as the year-end peak season looms. The event’s vibrant atmosphere extended beyond the stage, permeating throughout the audience during the Q&A session with industry leaders.
The crowd was enthralled not just by the event’s comprehensive material but also by the speakers’ useful advice. All of the presented methods and tactics were supported by actual case studies, demonstrating their efficacy.
Additionally, the event established a valuable networking environment where companies could broaden their networks, pick the brains of industry leaders, and look for new collaborations. Many businesses were able to resolve their strategic issues before the end of the event. The most obvious signs of the program’s overwhelming success were the visitors’ smiles, handshakes, and expressions of gratitude.
While the “2025 SALES EXPLOSION – MULTI-PLATFORM SALES STRATEGY” event has wrapped up, its impact and insights will continue to empower businesses in the year ahead, propelling them towards success in the digital age.
