The end of the year is always a peak season for online stores, especially for specialty products, Tet gifts, or unique items. However, to maximize this opportunity, not all shop owners know how to optimize their marketing strategy and effectively manage customers. The story of Ms. Huong – the owner of a Northwestern specialty shop, is clear evidence of how using Marketing Software can help online shops grow their revenue significantly, especially during peak seasons like Tet.
Ms. Huong specializes in Northwestern specialties such as sun-dried beef, chili sauce, and traditional medicine. These products are very popular during Tet when the demand for unique Tet gifts and specialty foods increases. However, despite the quality products, Ms. Huong still had difficulty attracting customers in a highly competitive online market. The lack of an effective marketing strategy and a systematic customer interaction system meant that her shop had not yet been able to stand out, and revenue had not met expectations.
One of the major problems Ms. Huong faced in the past was the difficulty in targeting the right customer segment for advertising campaigns. Running mass advertising campaigns led to high advertising costs but low efficiency. However, thanks to Marketing Software, she can analyze and filter customer data based on age, interests, purchasing behavior, etc. This feature helps her reach the right customers with real needs, thereby optimizing advertising campaigns and reducing costs while ensuring effectiveness.
Ms. Huong said: “Before, I spent a lot of money on advertising without achieving the desired results. Now, with Marketing Software, I only advertise to people who have the need and ability to buy, helping to reduce costs while revenue still grows strongly.”
In addition to customer management, Ms. Huong also faced difficulties in building and managing content on sales channels such as Facebook. Having to post on multiple Fanpages, plan advertising campaigns, and keep the content fresh was a big challenge. But with Marketing Software, she can easily schedule posts for multiple Fanpages at once without much effort. The system also optimizes content for each advertising campaign, saving time and maintaining professionalism.
Not only does it save time, but Marketing Software also helps Ms. Huong reduce labor costs. Automating tasks from customer management, order care, to running ads helps her not have to hire additional support staff during peak season. As a result, labor costs are saved while work efficiency is still optimized.
Thanks to the application of Marketing Software, Ms. Huong has been able to increase her revenue fivefold in November alone, a month considered the beginning of the year-end peak season. Optimized advertising campaigns, automated customer management, and effective content management have all helped her overcome challenges and achieve impressive results.
Ms. Huong’s story is clear evidence of the power of Marketing Software in driving revenue growth, especially during peak seasons like Tet. If you also want to take advantage of the opportunity to break through your end-of-year revenue, try Marketing Software right away – a tool that helps you optimize all marketing strategies, increase business efficiency, and elevate your brand!
