TikTok is not just a platform for viral trends—it’s a powerful tool for businesses and creators to make money. In this article, MKT Software will show you how to make money selling on TikTok with 7 proven strategies that can help you maximize your earnings.
I. Advantages of selling on TikTok
There are many strong advantages to understanding how to make money selling on TikTok for companies and artists who want to increase their visibility and revenue. Here are a few main benefits:
- Targeted marketing: Reaching your ideal client demographics based on interests, habits, location, and other factors is made possible by TikTok’s comprehensive targeting tools for sponsored advertisements. TikTok’s algorithm helps surface content to people who are most likely to interact with your items, even in the absence of sponsored advertisements.
- Influencer collaborations: By collaborating with influencers, you may access their existing fan networks on TikTok, which boasts a flourishing influencer ecosystem. Working together with TikTok influencers can boost sales and traffic while also raising brand awareness in an entertaining and relatable way.
- Massive reach: You may reach millions of potential customers without spending a lot of money on advertising thanks to TikTok’s algorithm, which is built to help content go viral. Your material can swiftly circulate throughout the network and draw in a large audience because of its incredibly captivating short-form video style.
- Active audience: Users of TikTok spend hours per day looking through content, demonstrating the platform’s highly engaged user base. This makes it possible for companies to interact with a community that is both engaged and ready to learn about new goods and fashions.
II. How to make money selling on TikTok in 7 ways
TikTok provides a number of revenue-generating opportunities due to its large viewership and cutting-edge features. Here are 7 successful strategies for TikTok sales revenue generation:
1. Set up a TikTok shop
One of the best methods to take advantage of the platform’s e-commerce capabilities and increase sales through TikTok is to open a shop. TikTok Shop streamlines the purchasing process and increases conversion rates by removing friction by enabling users to make purchases straight within the app.TikTok is a goldmine for e-commerce because it has over 1 billion active users globally and a large, highly engaged audience, especially among Gen Z and Millennials.
- Who can benefit financially from this strategy: SMEs, Influencers, dropshipping,…
- Approximate expenditure for this campaign: Free (Platform costs vary according to sales volume).
Although it is usually free to set up a TikTok shop, TikTok charges a commission on each sale, which varies based on the product type.
2. Publish sponsored posts
Through sponsored postings, companies may connect with more people than just their natural following. Sponsored postings are a great method to raise brand exposure and draw in new clients because TikTok’s algorithm rewards original, captivating content. Strong calls to action (CTAs) and obvious product links in sponsored posts can increase sales right away, particularly when combined with time-limited deals, discounts, or freebies.
- Who can benefit financially from this strategy: E-commerce brands, agencies, SMBs, Membership-based brands,…
- Approximate expenditure for this campaign: $200–$1,500 per month.
Whether you’re creating your own films or working with influencers, creative teams, or professional videographers might affect the cost of content creation.
3. Use TikTok live
Businesses may engage with their audience in real time using TikTok Live, answering queries, showcasing products, and strengthening bonds with viewers. In addition to increasing client trust, this live engagement may result in instant conversions. By holding live sessions, you can entice viewers to make an immediate purchase by providing special offers, discounts, or bundles that are only available during the live stream.
- Who can benefit financially from this strategy: Startups, retailers, brand ambassadors, e-commerce brands,…
- Approximate expenditure for this campaign: $50 to $200
For better streaming, you might want to spend money on a decent smartphone, tripod, and ring light.
4. Try affiliate marketing
One effective way on how to make money selling on TikTok is through affiliate marketing. With affiliate marketing, you may pay for outcomes rather than up-front expenses. It is a performance-based approach since you only pay affiliates a commission on the sales they bring in. The scalability of affiliate marketing is high. By testing various tactics, content types, and goods with a number of influencers or affiliates, you may scale up what is most effective.
- Who can benefit financially from this strategy: Affiliate networks, influencers, service-based businesses, …
- Approximate expenditure for this campaign: $100 to $1,000 per post
Depending on their niche and level of involvement, you might pay anywhere if you collaborate with micro-influencers (those with 10,000–100,000 followers).
5. Run TikTok ads
TikTok provides a number of ad options, including Branded Effects, TopView Ads, Branded Hashtag Challenges, and In-Feed Ads. These advertisements are less obtrusive and more interesting since they are made to mix in perfectly with natural content. TikTok’s short-form video style makes for extremely engaging advertisements that boost direct sales and brand recall. TikTok users are more likely to interact with engaging and genuine material, which increases conversion rates.
- Who can benefit financially from this strategy: Startups, SMEs, influencers, dropshipping,…
- Approximate expenditure for this campaign: $500 to $5,000+ per month
Depending on the size of your campaigns, you may have to pay a large cost for ad management if you engage an agency or digital marketing specialist to manage them.
6. Making use of gifts
Naturally, product tasting, prizes, and gifts increase participation. Free content is popular, and when paired with TikTok’s interactive elements (like challenges or competitions), it can go viral and boost interaction and shares. Gift-giving generates publicity for your company, particularly if it’s connected to a trend or a viral TikTok challenge. Because of the enthusiasm surrounding your promotion, users who might not have otherwise found your products can become aware of your brand.
- Who can benefit financially from this strategy: SMBs, Local businesses, beauty & fashion brands, health & wellness companies,…
- Approximate expenditure for this campaign: Depending on products
The cost of the freebies or items you’re giving out will be the main expense. Depending on the kind of product you’re selling, this can change. For instance:
- Small products: $5–$20 per item
- Mid-range products: $20–$100 per item
- High-end products: $100–$500+ per item
7. Consult with brands
The seventh strategy MKT Software recommends on how to make money selling on TikTok is to consult with brands. Enhancing their TikTok marketing tactics can help brands that sell goods online reach a larger audience and increase sales. These brands can boost conversions and cultivate a devoted following by making the most of their visibility. TikTok’s distinct demographic and format necessitate specific marketing techniques. As a consultant, you offer insightful advice on how companies may maximize their sales by utilizing the platform’s features, trends, and algorithms.
- Who can benefit financially from this strategy: SMBs, E-commerce brands, startups, influencers, marketing professionals,…
- Approximate expenditure for this campaign: $2,500 to $15,000
Consultants may charge for creating a thorough TikTok strategy and managing its execution for particular campaigns.
See more: TikTok account information finder – Unlocking insight of TikTok’s audience
III. MKT TikPro – Tools for going viral on TikTok
MKT TikPro is a potent tool made to assist companies in realizing the full potential of TikTok. Businesses may triple or even quadruple their sales by maximizing data collecting and simplifying client outreach. Because of this, this software has swiftly emerged as the preferred option for digital marketers hoping to interact with TikTok users and spur substantial development.
Your brand can become viral and your market leadership can soar thanks to MKT TikPro‘s potent capabilities:
- Search and comment on TikTok videos by keywords: Automatically search and comment on videos based on specific keywords.
- Scan video data by metrics: posting date, number of likes, comments, etc.
- Account management dashboard: Includes information such as phone number, email, password, account name, and account ID.
- Search and comment on TikTok videos by keywords: Automatically search and comment on videos based on specific keywords.
Conclusion
Using TikTok’s creative capabilities, interacting with your audience, and putting clever tactics like creating a TikTok Shop, using live streaming, and collaborating with brands into practice are all key components of how to make money selling on the TikTok.
