As we dive into 2024, TikTok continues to revolutionize the digital landscape, offering exciting opportunities for content creators and businesses alike. MKT Software, a leader in social media trend analysis, presents an in-depth look at the TikTok trends 2024 shaping the year ahead. Join us as we unpack the key insights and strategies that will define success on TikTok, and learn how to leverage these trends to boost your visibility and engagement on this dynamic platform.
I. Exploring TikTok Trends Not to Be Missed in 2024
2024 is considered a golden year for establishing a content creator’s identity. There are two ongoing trends:
1. Shopping Trends Beyond Just Livestreaming
Although the live selling trend has been around for a while, in 2024, the trend on TikTok will not just be live. There will be more long-form videos for sellers to close deals faster through comprehensive in-app e-commerce shopping on TikTok. Specifically, when TikTok launched TikTok Shop, many creators started selling by directly linking products in their videos, as well as a series of new money-making trends from TikTok sellers such as Affiliate marketing, TikTok reward redemption, and more.
2. Longer Videos Gaining Popularity
Again TikTok will promote more videos longer than 1 minute and additional trends such as Tutorials, Vlogs, Challenges, Cuisine, and Travel. This observation has been proven by specific statistics such as: Users spend over 50% of their time on content longer than 1 minute. Videos longer than 1 minute are viewed 41% more. The total time people spend watching content longer than 1 minute has increased by 31%. In the past 6 months, content creators making videos longer than 1 minute have seen their subscriber numbers increase fivefold.
3. Gaming #GamingOnTikTok
6 million videos and 82 billion views were found beyond game casting. This trend also extends to reviewing in-game utilities.
4. Entertainment Dining #TikToktakesyoutoeat
1.2 million videos and 62 billion views were observed reviewing delicious dishes and recommended restaurants. This is considered a high-growth trend.
5. Beauty & Fashion #TikTokLooks
936,000 videos and 32.7 billion views were found, including makeup tutorials, how to dress, cosmetic brand reviews, and before-and-after transformation videos about makeup/clothing.
6. Entertainment #TikTokEntertainment
217,000 videos with 8 billion views were discovered from concerts, events, fan meetings, or ethical video clips, etc.
7. Sports #TikTokSports
95,000 videos and 5.9 billion views were found. Sports are considered content with a large fan base in many categories such as football, volleyball, and basketball.
8. Lifestyle #ReadingOnTikTok
45,000 videos and 605 million views were observed. The trend of reading books or book introductions is becoming popular, including How-To, psychology, investment, especially book plot summaries and Tips & Tricks.
9. Community #DisabilityPower
875 videos and 17.7 million views were found, a hot new trend. Currently, TikTok is providing support to promote an equal society.
10. Using Tools to Support TikTok Trend Search
Nowadays, businesses no longer operate on a single platform but mainly operate on multiple platforms.
Therefore, to update or “catch trends” in a timely manner often consumes quite a lot of time and resources. As a result, the market has seen the emergence of tools that support automated searching for TikTok trends quickly. This article will introduce a solution called MKT TikPro that possesses data scanning features, supporting sellers in finding trends on TikTok including:
- Scanning video data according to indicators: posting date, number of likes, comments…
- Scanning comments of a profile or a video
- Scanning profile data by keyword
MKT TikPro also collab successfully with many businesses and TikTok creators, helps them increase engagement and reach on the platform. By leveraging advanced analytics and trend insights, MKT TikPro enables users to optimize their content strategy and grow their audience effectively. This innovative approach has proven to be a game-changer for many brands and influencers looking to maximize their presence on TikTok.
See more: Boosting revenue on TikTok made simple with MKT Software
From scanning the above data, sellers and creators on the TikTok platform can research and identify content that is being favored by the brand’s target audience, suitable for what they need, and so on. From there, sellers can develop appropriate content and marketing strategies.
TikTok’s goal this year is to become a trusted entertainment platform because in addition to creating interesting content, accuracy and reliability must also be added. TikTok is also focusing on supporting creators by opening the Creator House by TikTok for the first time in Southeast Asia.
II. Standpoint of MKT Software about TikTok Trends 2024
The TikTok landscape is rapidly evolving, presenting both challenges and opportunities for content creators and businesses alike. As we’ve explored the top trends for 2024, it’s clear that success on the platform requires adaptability, creativity, and a keen understanding of audience preferences. About TikTok trends 2024, this guide will give you some general standpoint such as:
- Long-form content, diverse niches from gaming to disability awareness, and the integration of e-commerce are reshaping how users interact with TikTok. For content creators and marketers, staying ahead of these trends is crucial. It’s not just about creating content, but about creating the right content that resonates with your target audience and aligns with the platform’s evolving features.
- Moreover, the emphasis on trustworthiness and accuracy signals a maturing platform that’s balancing entertainment with responsibility. This shift offers an opportunity for brands and creators to establish themselves as authoritative voices in their respective fields.
- As TikTok continues to support creators through initiatives like the Creator House, it’s an ideal time for both established and aspiring content creators to leverage these resources and carve out their niche on the platform.
II. Conclusion
In conclusion, the TikTok trends of 2024 offer a roadmap for success in the digital content space. By embracing these trends, utilizing data-driven insights, and continuously adapting to the platform’s evolution, content creators and businesses can not only survive but thrive in the dynamic world of TikTok. The key lies in staying informed, being innovative, and always putting the audience’s needs and preferences at the forefront of your content strategy.
