Over 8 billion videos and 100 hours of video content are viewed on Facebook every day, and this number is only increasing. This presents a unique advantage for creators aiming to enhance their Facebook account performance through video content or Facebook Reels. So, how to increase views on Facebook video? Let’s explore the answer with MKT Software in the article below.
I. Tips to increase Facebook video views
To effectively boost your Facebook video views, it’s important to implement proven strategies that cater to the habits and preferences of your audience. From optimizing your content to understanding key engagement tactics, these tips will help you attract more viewers and keep them engaged. Let’s begin by exploring how to optimize Facebook videos specifically for your audience.
1. Optimize Facebook videos for viewers
A simple way to create engaging Facebook video content is by aligning it with your audience’s interests. This involves analyzing consumer demographics like age, gender, and location.
However, gathering this data can be time-consuming before crafting video content. Luckily, you can make this process easier using Creator Studio, which offers built-in optimization tools that help automatically boost viewership, regardless of where the viewers watch your Facebook video.
- Smart Preview shows interesting clips from your video to capture the attention of Facebook users and get them interested in watching the Facebook videos you’ve uploaded.
- Smart Cropping displays a 4:5 version of your Facebook video for mobile users while still providing the original version for those watching on a desktop.
With easy access to these smart options, creators can attract more Facebook users and encourage them to keep watching the video until the end.
2. Prioritize vertical video formats
According to Statistica, over 80% of Facebook users worldwide access Facebook videos via mobile devices. This means creators should optimize their videos for mobile audiences. Instead of producing horizontal videos, prioritize creating videos with a 9:16 aspect ratio.
3. Utilize high-quality music and lighting
Choosing the right music sets the tone and mood of your video. Music triggers emotions, making your content more memorable to the audience. You can use trending sounds or popular audio clips from Facebook’s music library. Similarly, good lighting makes content visually appealing and gives it a more professional look, keeping viewers engaged until the end.
3. Investing in Facebook video thumbnails
One of the keys to successfully increasing video views on Facebook is convincing users to press the play button. But how can you create an appealing thumbnail? Here are a few tips you can use:
- Choose a thumbnail that reflects the content of your Facebook video without giving away the conclusion.
- Use images that spark interest and curiosity in viewers by showing certain expressions, such as surprise, sadness, or joy.
- Show colors or layouts that grab attention and increase the chances of people watching your video.
- Ensure the text is easy to read so viewers can quickly process the thumbnail image they see.
4. Don’t forget Calls to Action (CTAs) in your Facebook videos
Not only can content increase video views, but using appropriate captions that grab the attention of Facebook users can also prompt them to take the actions you want. Here are some easy ways to increase viewer interest:
- Ask personal questions like, “What would you do?” or “Did this strategy work for you?” to encourage viewers to interact with your Facebook video content.
- Provide seemingly endless content, such as offering a point-of-view (POV) that helps viewers share the images they desire.
- Share a quote in the video that makes viewers curious about the video’s conclusion.
- Highlight the benefits viewers will gain after watching, such as offering fun captions or uploading content tips that guide viewers on what to watch until the end.
Also, include a call to action in your caption to encourage viewers to watch your Facebook video.
6. Add automatic captions to Facebook videos
Including captions in your videos makes your content more accessible, especially for users who browse Facebook in crowded places. This helps viewers follow along even without sound, increasing the likelihood that they’ll watch your video till the end.
7. Stay updated on trends
Following the latest trends and viral challenges on Facebook can help increase your Story views. Incorporate trending elements like popular music, hashtags, or widely discussed topics into your content.
6. Choosing and optimizing relevant keywords
Not only should you optimize captions in your Facebook video content to increase viewership, but creators should also include relevant keywords in the video’s captions. This helps make your video easier to find when Facebook users search for content related to their interests using the search feature.
The method is to input keywords into the Tag search bar, then choose relevant options, allowing creators to add up to 8 keywords using this method. Although creators can add their own keywords, selecting keywords from the suggestions is the best way to optimize video search results.
Therefore, choose keywords relevant to your content instead of adding unrelated ones, which could hinder your video’s performance on Facebook.
9. Leverage sponsored tags and collaborations
Collaborating with other creators or brands can help increase natural engagement and boost video views. Partnering with established creators expands your video’s reach to a broader audience.
8. Scheduling Facebook video releases
For loyal consumers, knowing the content will be uploaded in advance makes them more interested and excited about the video they will watch next. Facebook leverages the audience’s curiosity about the brand or product to introduce launch features through the creator studio service.
This service is suitable for brands investing in high-quality Facebook video content, where creators want to ensure the video is highly engaging. Scheduling video content is the best way to capture viewers’ interest in your content, making them ready to watch when it’s released.
Moreover, the Facebook premiere allows creators to enable notifications, which can further increase the audience. If a Facebook user clicks the interest button on your upcoming content, they will receive a notification when the content goes live.
9. Sharing videos on Facebook stories
Meta’s famous Stories feature allows photos or videos to be uploaded and disappear within 24 hours, found on both Facebook and Instagram. Creators can not only share content directly but also use this as an effective advertising tool. Since Stories appear at the top of the page, Facebook users can easily see uploaded content.
Sharing clips of Facebook videos on Stories doesn’t necessarily increase views, but sharing them through the Story feature will definitely boost video views. Whenever you share content on Facebook Stories, the platform will automatically link back to your original content. Plus, Story content is always displayed at the top of the Facebook page, offering a greater chance of attracting viewers and increasing engagement.
10. Capturing audience attention in the first 3 seconds
Not only do unique thumbnails draw in consumers to watch the video, but creators can also capture their attention within the first 3 seconds of the video. Facebook videos offer an auto-play feature that helps attract viewers to watch the provided content until the end.
Therefore, a Facebook video must provide compelling content in the first 3 seconds to grab the audience’s attention, even without sound. To maximize those 3 seconds, creators can develop the following strategies:
- Engaging thumbnails: Provide thumbnails that capture viewers’ attention as they scroll through their Facebook feed.
- Video teaser: A unique teaser can sometimes offer a glimpse of the video content.
- Shorten the video introduction: A video that is too long or doesn’t get straight to the point may cause viewers to skip to another video, wasting time that could have been used to capture the audience’s interest.
II. 3 examples to help you earn more video views
Before we wrap up, let’s explore three real-life examples that illustrate what I consider to be successful Facebook videos.
1. HellthyJunkFood
HellthyJunkFood – a quirky online cooking show hosted by J.P. Lambiase and Julia Goolia – hits two key factors: it’s easy to follow without sound, and it delivers clear value to its viewers. Thanks to the sparing use of subtitles, viewers can fully grasp what’s happening without needing to listen. Moreover, everyone watching walks away knowing how to make homemade donuts, which clearly shows the value they provide.
2. Sebastian Robeck
This ad from Sebastian Robeck, a digital marketer who helps agencies grow their client base, ticks four important boxes: it’s understandable without sound, tailored specifically for Facebook, delivers value, and uses a casual, home-video style. Subtitles again remove the need for audio. Since it’s created just for Facebook, it targets a very specific audience. The value comes through free knowledge, and its casual look blends naturally into the viewer’s News Feed.
3. University of Massachusetts Amherst
Lastly, a video from the University of Massachusetts Amherst- my alma mater, serves as a humorous 60-second promo for New2U, the university’s annual sale at the end of summer, where returning students can snag great deals on used dorm room essentials. Like the previous examples, it’s easy to follow without sound, made specifically for Facebook, and offers clear value. Once again, the utility of subtitles is emphasized. Like Robeck’s video, UMass’s marketers understand the power of content designed for a targeted audience.
III. FAQs about increasing Facebook Reels views
Now that we’ve explored the strategies to increase video views on Facebook, let’s dive into some common questions about optimizing Facebook Reels.
1. What’s the ideal length for a Facebook Reel?
Currently, 30 seconds is the recommended length for Facebook Reels, striking the perfect balance between maximizing content and keeping viewers engaged. However, 15 or 90-second Reels can also perform well, depending on whether you’re highlighting a single tip or providing more in-depth educational content.
2. How many hashtags should you use on a Facebook Reel?
Using 1-3 hashtags is often ideal. It’s recommended to include a mix of popular but less competitive hashtags along with more niche-specific ones. Avoid using more than five hashtags as it may appear spammy.
3. When should you post Facebook Reels?
Posting when your audience is most active is key. Many creators find success posting between 9 AM and 3 PM on weekdays, but it’s important to experiment and find out when your niche is online. Consistently posting during peak times helps establish your credibility.
4. Which tools can help boost Facebook Reel views?
MKT Care software leverages cutting-edge technology to help sellers automate and optimize a wide range of marketing activities on Facebook. One standout feature of MKT Care is its ability to manage multiple Facebook accounts simultaneously, without limitation. This allows users to automatically view Facebook Reels through a large number of accounts that are nurtured to behave like real users. As a result, it enhances the effectiveness of traditional marketing efforts by 10 to 20 times.
See more: MKT Software – The Leading Auto Marketing Solutions Provider for Your Business Success
IV. Conclusion
Facebook Reels offer a fantastic opportunity to engage and grow your audience, provided you employ the right strategies. With a comprehensive approach, you can outsmart the Facebook Reels algorithm and attract more ideal viewers to your content. A solid Reels strategy will drive growth and improve visibility for your brand across Facebook.
