With over 1 billion active users and a 17.9% engagement rate, TikTok has become 2024’s golden opportunity for aspiring influencers. Top creators earn up to $200,000 per sponsored post, making it the perfect time to transform your TikTok presence from casual user to influential creator. Sounds tempting, right? Now, the next question is how to become a TikTok Influencer? Let’s dive into these 12 essential tips compiled by MKT Software that will help you build your TikTok empire.
I. What should you know before becoming an influencer?
Of course, there is a certain amount of essential knowledge that influencers should have, as it is considered crucial to their career. This can be summarized into four main points:
- Types of influencers: Marketers often categorize influencers into four types based on their follower count on Instagram. Read more about this in: Understanding Influencer Marketing and Classification by Follower Count.
- How to create a pricing list: Join influencer Facebook groups to learn approximate rates for different types of influencers, and how to create your own pricing list to present to clients.
- List of popular influencers: Follow famous influencers on Instagram across various fields to observe how they create content.
- Common jobs for influencers: While many influencers come from the entertainment industry, there are also ordinary people who gain influence by promoting various brands to earn income. If you want similar opportunities, you’ll need to keep yourself informed on what types of businesses commonly hire influencers.
II. How to become a TikTok influencer in 12 steps
Firstly, before dreaming about what it would be like when you become famous on TikTok and what benefits you’ll receive, it’s essential to know about TikTok platform’s unique algorithm.
TikTok shows videos based on your interactions, not just from those you follow. The more you engage with certain types of videos by liking, commenting, or sharing, the more TikTok will show similar content. When creating videos, keep them interesting and engaging to encourage viewers to watch until the end. Relatable, shareable videos also tend to perform well on TikTok.
After understanding TikTok’s algorithm, let’s explore these 10 tips for “How to Become a TikTok Influencer.” Save and follow these tips!
1. Find your unique style
Being an influencer means influencing others’ thoughts and setting an example – not by performing social work but by showcasing what makes you unique. Many beauty reviewers, for instance, create their own distinct styles, while others focus on cosplay or natural looks. Find out what makes you stand out, and build your identity around it.
2. Clearly define your target audience
Identifying your audience is one of the most crucial steps. Define their gender, age, interests, and preferences to create content that resonates with this group.
3. Choose a specific niche
The more specific your niche, the better. For example, instead of general fashion videos, focus on recreating Pinterest outfits for average body types or finding thrifted full looks. Choosing a well-defined angle will help you build a loyal following quickly.
4. Select your primary platform
Every social media platform has its own characteristics, so choose where you want to gain fame. Even if you’re active on multiple platforms, select one as your primary focus for consistent content creation.
5. Develop a solid content strategy
Growing a channel from scratch takes dedication. Consistently produce content that showcases your personality. Plan the type of content you want to create, its frequency, and set your goals. Don’t give up halfway.
See more: How to go viral on TikTok : Your Ultimate Guide
6. Seek collaboration opportunities with popular influencers
Look for chances to collaborate or create content alongside well-known influencers. If you know anyone personally, it’s easier. If not, try attending events with influencers, or make duet or reaction clips to grab their attention.
7. Aim to work with a brand at least once
Even if it’s a small brand, working on a sponsored post can elevate your profile. Start by collaborating with small brands to learn the process and gain experience.
8. Focus on content over sponsorship
While sponsorships are a key revenue source, remember to focus on content that benefits your followers. Keep your original objectives in mind to build a long-term viewer base.
9. Post consistently
Alongside quality, consistency matters. Post at least once daily to keep your content visible on followers’ feeds, increasing the chance of reaching new viewers.
10. Stay updated with trends and popular challenges
To grow your audience, keep up with current trends and popular challenges on TikTok. Make content that fits the latest trends to stay relevant. Using TikTok accout information finder is a essential way for creators having the general view of TikTok market and stay updated with TikTok trends fastly.
11. Stand out with unique content presentation
With so many creators on TikTok, standing out means using your unique personality to create distinctive content. For instance, if you want to share knowledge, design a storytelling format that sets you apart. This helps viewers remember you.
12. Engage with comments
As we mentioned, the algorithm takes into account audience engagement. The more people share, like, and comment on your video, the higher its performance. Keep audiences engaged by creating two-way conversations.
It’s interesting to note that users handle comments on TikTok in a completely different way compared to comments on other social platforms. For example, after watching a video, many users will go straight to the comments section to see what others are saying about that video. Forbes even says that comments are now the best part of TikTok.
A unique thing about TikTok is that creators can now respond to comments with a completely new video, rather than just text. This is a great way to maintain momentum for a viral video without feeling stressed or desperate.
13. Don’t get left behind with new technologies
Today’s online businesses need to operate across multiple platforms to stay competitive. With rapid technological advancement, managing social media presence manually is no longer efficient.
This is where MKT TikPro software comes in – a software for seeding, viral marketing and nurture accounts on TikTok. The software helps businesses manage hundreds of TikTok accounts, automate video posting, and create natural user interactions through scripts. Let’s look at its key features:
III. How much can you earn on TikTok?
Earnings for TikTok influencers vary greatly. Influencers with over 100,000 followers can earn between $200 and $20,000 per sponsored video. The exact amount depends on factors such as:
- Follower Count: Those with millions of followers earn more.
- Follower Engagement: Higher engagement through likes, comments, and shares allows influencers to charge more.
- Type of Product or Brand: Premium brands typically pay more for endorsements.
- Content Type: Influencers in specific niches with dedicated followers may earn less per post but still have a strong income overall.
Top influencers with large followings and high engagement on TikTok can make millions annually from sponsored content alone.
Conclusion
Becoming an influencer isn’t easy. It requires both strategy and patience. Many quit because they can’t maintain consistency or expect quick success. If you’re serious about pursuing this career, remember that patience is an essential hurdle to overcome.
