Christmas is approaching, and are you feeling confused about what gifts to choose for this festive season? Don’t worry! We have compiled a list of the best selling Christmas items based on data from Google Trends to help you easily find wonderful decorations and gifts to warm the hearts of family and friends. Let’s explore the must-have items for this Christmas season, curated by MKT Software.
I. Trends in Christmas consumer demand (Data of Google Trends)
The Christmas season is not only a time for celebration but also a peak shopping season. According to data from Google Trends, consumer demand during this festive season is booming, with many emerging trends.
Changes in preferences and consumption habits are clearly reflected in the products customers are searching for. For your Christmas shopping list, below are notable trends in Christmas consumer demand that sellers should pay attention to in order to seize effective business opportunities:
1. Nostalgic Christmas decorations
In recent Christmas seasons, the retro trend has made a strong comeback. According to a survey by American Express, 68% of consumers stated they prefer nostalgic items during the holiday season. Specifically, these include vintage or retro decorations that evoke warm memories of past holidays, such as classic snow globes, retro lanterns, and figures of Santa Claus and snowmen designed in the styles of the 80s and 90s.
2. Christmas products featuring celebrities, influencers
The influence of KOLs and influencers is increasingly powerful, especially during Christmas, when consumers are easily attracted to the products they promote. According to a Statista report, 49% of consumers said they purchased products after seeing celebrities endorse them on social media.
Products promoted by KOLs, such as clothing, accessories, and cosmetics, along with Christmas decoration sets designed or co-developed by celebrities, will capture attention and stimulate shopping.
3. Christmas tree decorations remain a top concern
The Christmas tree is an indispensable symbol of the holiday season, and decorating the tree is always a joy for families. According to the National Retail Federation, sales of Christmas decorations increased by 20% from the previous year, reaching $10.9 billion in the 2023 Christmas season.
Abundant decorations specifically for the tree, such as wreaths, string lights, LED ornaments, stars, along with mini tabletop Christmas trees and personalized decorations, are becoming top consumer trends.
4. Dachshund Christmas gaining popularity
The image of the Dachshund is becoming an adorable and quirky Christmas symbol. This trend resonates with pet lovers, especially those who adore this breed.
A study by Pet Industry Market Research shows that holiday spending on pets increases by 25% annually, with many consumers seeking products for their pets. Shoppers are increasingly looking for decorations or clothing and accessories related to Dachshunds for the holiday season.
5. Increasing popularity of rustic Christmas decor
The rustic and simple decoration style is loved by many for its warm and inviting feel. According to a Pinterest survey, searches for “rustic Christmas decor” increased by 50% compared to the previous year. Key products in this category include decorations made from natural materials like wood, rattan, bamboo, and burlap, featuring earthy tones and small LED lights that fit the rustic style.
6. Gifts from luxury brands
Customers are increasingly leaning toward high-end products as gifts, reflecting sophistication and class. Christmas is the ideal time to express care with premium gifts, and luxury brands are becoming top choices.
According to a Deloitte report, 25% of consumers plan to spend more on high-end gifts this holiday season. Products from renowned brands like Christian Dior, Lululemon, Chanel, and Burberry, along with luxury perfume and cosmetic gift sets, will offer excellent options for customers.
7. Shopping on e-commerce platforms is becoming more popular
With the growth of e-commerce platforms, consumers are increasingly shifting to online shopping, especially during the holidays when online shopping becomes convenient and offers many promotions. According to an eMarketer study, online holiday sales in 2023 increased by 11% from the previous year, reaching nearly $206 billion.
Convenient Christmas gift sets such as combo packs for home decoration, cosmetics, and household items are designed for easy transport and packaging, along with special deals for online shoppers, making them attractive choices this holiday season.
II. Best selling Christmas items and tips for sellers
The best selling Christmas items during the festive season are often iconic and aligned with current consumer trends. Based on search trends and data from Google Trends, MKT Software has compiled the following list of the most popular products for Christmas 2024 that you can consider introducing and selling this holiday season.
1. Nostalgic Christmas decoration items
The Christmas atmosphere always reminds us of past memories, and nostalgic decorations have become a popular choice to recreate warm, familiar spaces.
Consumers are increasingly inclined to choose items inspired by Christmas from the 80s and 90s: classic Santa Claus figures, vintage snow globes, and handcrafted decorations like scented candles and classic wreaths. These Christmas decorations evoke a sense of nostalgia, helping customers create a warm and familiar environment.
Recommedation for sellers:
- Decorate the store space: Use nostalgic decorations, lights, and holiday accessories to create a warm and inviting atmosphere for customers. LED lights, Christmas trees, and details featuring Christmas colors will create an attractive ambiance.
- Nostalgic theme: With the trend of revisiting past memories, sellers can provide products with a vintage style, from Christmas tree decorations to clothing and accessories with a nostalgic touch.
2. Products associated with KOLs and Influencers
When talking about influencer marketing, the effect of KOLs and influencers is becoming stronger, especially during Christmas, when consumers are easily attracted to the products they introduce. Here are a few representative products:
- Product sets promoted by KOLs, KOCs, influencers, such as clothing, accessories, and cosmetics. Christmas decoration sets designed or co-developed by celebrities.
- Cosmetic and fragrance kits from well-known brands or famous KOLs, especially limited edition sets for the holiday season.
Recommedation for sellers:
- Collaborate with KOLs and Influencers: Partnering with celebrities to promote products will help you reach a large customer base. Especially, products like decorations or Christmas fashion will attract attention when introduced by KOLs and influencers.
- Create limited edition or curated products: Items like makeup sets, sweaters, or decorations with the personal touch of KOLs will entice customers and enhance brand recognition.
3. Christmas tree decorations
The Christmas tree is an indispensable symbol of the holiday season, and decorating the tree is always a joy for families. Specifically:
- Abundant decorations specifically for Christmas trees such as wreaths, string lights, LED ornaments, stars, and hanging accessories.
- Mini Christmas trees for tables, decorating small spaces like apartments and offices.
Personalized decorations: Offer customizable accessories such as family name engravings, special photos, or unique themes to make your products stand out and have sentimental value.
Recommedation for sellers:
- Decorations that can be customized according to personal styles such as names, family images, or specific themes based on individual preferences.
- Offer a variety of tree decoration sets: LED lights, baubles, tree toppers, and uniquely designed hanging accessories are always top sellers during the festive season.
4. Dachshund Christmas products
For pet lovers, especially Dachshund enthusiasts, Christmas would not be complete without decorations themed around Dachshunds. Nowadays, when talking about Christmas shopping, customers are not only thinking about gifts for themselves, family, or friends but also increasingly shopping for their pets. Some typical product lines include:
- Decorations inspired by Dachshund dogs such as toys, keychains, and Christmas accessories shaped like Dachshunds.
- Christmas sweaters, socks, and hats with prints or models of Dachshunds, very suitable for pet lovers.
Recommedation for sellers:
Products themed around Dachshund Christmas: With the rising trend of Dachshund Christmas, you can provide decorations, clothing, pillows, or accessories for pet lovers.
5. Rustic Christmas decorations
The rustic and simple decoration style is increasingly loved for its warm and inviting feel. Some must-mention products in this category include:
- Decorations made from natural materials such as wood, rattan, bamboo, and burlap, suitable for rustic, simple styles.
- Decorative products in natural, neutral colors with a vintage style. Cute little LED lights that fit the rustic style, creating a warm glow.
Recommedation for sellers:
- Provide rustic, natural products: Items such as wreaths made from pine branches, wooden lanterns, or burlap tablecloths will attract customers who appreciate a simple, cozy style.
- Explore minimalist, natural styles: Products in earthy tones and made from natural materials not only look beautiful but also promote environmental friendliness, aligning with the green living trend.
6. Luxury product as Christmas gift
Christmas is the ideal time to express care with premium gifts, and luxury brands are becoming top choices. Nowadays, customers are increasingly inclined to choose high-end products for gifts, reflecting sophistication and class.
- Products from luxury brands such as Christian Dior, Lululemon, Chanel, and Burberry are suitable for the trend of giving valuable gifts.
- High-end fragrance and cosmetic gift sets, along with stylish fashion accessories, will provide excellent options for customers.
Recommedation for sellers:
- Luxury gift sets: With the increasing demand for high-end gifts, you should prepare gift sets from renowned brands such as Dior perfumes, Chanel handbags, or Lululemon sweaters. Products from prestigious brands will easily attract customers looking to give luxurious gifts.
- Limited-edition holiday releases: Take advantage of the allure of limited editions from high-end brands to attract customers searching for special, upscale gifts for their loved ones.
7. Products on E-commerce platforms
Today, customers are increasingly shifting to shopping on e-commerce platforms for convenience and attractive offers during the Christmas season. These items include:
- Convenient Christmas gift sets such as combo packs for home decoration, cosmetics, and household items designed for easy transport and packaging.
- Special gift sets for online shoppers with exclusive offers on e-commerce platforms.
- Best-selling online products such as electronic devices, smart home appliances, and technology accessories like headphones, speakers, and smartwatches for customers to gift to loved ones during the holiday season.
Recommedation for sellers:
- Set up convenient gift packages: On e-commerce platforms, you should prepare handy gift combos, such as decoration kits, Christmas clothing, or gourmet holiday foods. Combos help customers easily choose and reduce gift preparation time.
- Offer promotions and special deals: Promotions such as discounts, free shipping, or complimentary gifts will stimulate consumer shopping. Especially, discount events during Black Friday, Cyber Monday, or special offers in December will create significant shopping motivation.
See more: 9+ Best Christmas gift ideas for business partners
Conclusion
This Christmas season, choosing best-selling products not only brings joy to the recipients but also allows you to express care and love. From nostalgic decorations to luxurious gifts, this list will help you easily find the most suitable items. Take advantage of current consumer trends to make your holiday season complete and memorable!
