Thanks to the zero-cost marketing solution provided by MKT Software, ACAC Academy has successfully overcome challenges in reaching customers, reduced advertising costs, and significantly increased sales. MKT Software has helped the sales team optimize processes, improve efficiency, and elevate the business to new heights.
Thuy Dung, the sales manager of ACAC, a high-level educational organization for CEOs, SMEs, and accounting teams, is eager to conquer new peaks in the field of Finance and Accounting. With the goal of providing quality training programs, her company is always seeking effective solutions to reach the right target audience and meet the increasing demands of the market.
Previously, Dung’s company primarily relied on data from online advertising (Ads) to find and reach customers. However, the doubling and tripling of advertising costs put significant pressure on the company’s marketing budget.
Dung shared, “In the past, our company mainly focused on data from Ads. At that time, we realized that we could not solely rely on Ads data, but we needed to have other data sources”.
Additionally, the large number of unverified posts led to low customer reach, wasting a lot of time and money without achieving the desired results. Overreliance on Ads data made it difficult for the company to expand into new markets and reach potential customers.
To address these challenges, Dung decided to seek new solutions to diversify customer data sources and optimize marketing costs. After researching, she chose MKT Software – a multi-channel marketing tool that helps optimize time and reduce customer acquisition costs.
Dung shared, “I spent quite a lot of time researching. When I started using MKT Software, I realized that the information shared on the MKT Software Fanpage and by my friends was completely accurate”.
MKT Software has supported the company by automating the process of finding and reaching customers. Instead of spending a lot of time and effort searching for potential customers, the software allows the company to quickly and efficiently extract data from various sources. This helps the sales team work more efficiently, focusing on consulting and closing deals rather than searching for customers.
Furthermore, using MKT Software helps the company reduce its dependence on Ads data. Instead of relying solely on paid advertising with increasing costs, the company can expand its customer base from various sources such as social media, email marketing, and other communication channels. This not only saves costs but also increases the ability to reach a wider range of customers.
In addition, MKT Software helps the company optimize costs and time, allowing the sales team to focus on improving service quality and customer care. By automating many processes, the company can minimize errors, increase productivity, and quickly meet customer needs.
Just after the first week of applying MKT Software, the company’s sales saw a clear difference. Sales from self-sourced data increased significantly, helping the company reduce its dependence on paid advertising and optimize marketing costs.
Dung excitedly shared, “Because right from the first week of using MKT Software, the tools have helped our company generate sales from self-sourced data”.
The story of Dung and her training company is a clear demonstration of applying technology and multi-channel marketing solutions to business operations. MKT Software has helped the business overcome difficulties, reduce dependence on costly and unstable Ads data, and optimize customer acquisition processes.
The success of Dung’s company shows that being flexible in marketing strategy and being willing to adopt new technology solutions is the key for businesses to adapt and grow in today’s dynamic business environment.
