Participating as a partner in the “Comprehensive SME Business Enhancement” theme, hosted by VNC BIZ, a subsidiary of VNC HOLDING, in cooperation with the Young Entrepreneurs Association of Ha Nam Province, MKT Software had the honor of connecting with 200 SMEs.
On June 26, the Young Entrepreneurs Association of Ha Nam Province, in collaboration with VNC BIZ and MKT Solutions JSC (Hanoi), organized a training program with the theme “Enhancing the Comprehensive Capacity of SMEs.” The training program aimed to provide young businesses with the opportunity to learn, exchange experiences, and find optimal solutions for the sustainable development of their enterprises.
Joining the program was Speaker Trang Nguyễn, a leading expert in the field of Sales & Marketing! With over 18 years of experience in consulting, training, and coaching at various enterprises, she shared the benefits of using marketing software, giving the SMEs present at the event a comprehensive view of customer engagement opportunities when applying MKT Software in their business.
Speaker Trang Nguyễn, Master Business Coach GM of VNC BIZ, brought many interesting perspectives and real-world case studies. She emphasized: “In a highly competitive market across all sectors, to find a unique position, businesses need to create differentiation. However, many shop owners and sellers are still ‘struggling’ to know how to effectively reach customers. Understanding the ‘pain’ of many businesses, MKT Software has launched numerous marketing software solutions to help businesses access zero-cost marketing strategies.”
According to expert Trang Nguyễn, applying MKT UID software can provide a significant competitive advantage for fashion businesses. She noted that MKT UID software can scan and extract customer data from competitor fan pages, helping businesses quickly acquire a precise set of potential customer data. For instance, with a fan page of 1,000 members, MKT UID software can scan and collect all the information of those customers. After collecting, businesses can use this data for effective targeted marketing. This is a fully automated tool, helping businesses optimize their marketing strategies and enhance business efficiency.
Additionally, Trang Nguyễn pointed out that one of the weaknesses of SMEs is their lack of knowledge on how to approach and apply 4.0 marketing and sales solutions. Most businesses are struggling because they have not focused on digital transformation and leveraging technology to increase sales. Applying technology in the digital transformation process, such as using MKT Software, will help businesses reduce repetitive manual tasks, optimize operational processes, and reach potential customers without spending on advertising.
SMEs present at the training session
Thanks to advanced tools like MKT UID software, businesses not only save time and costs but also improve their customer outreach and care, thereby increasing sales and market competitiveness.
Moreover, MKT Software also offered valuable gifts – Multichannel Marketing software to implement effective marketing campaigns at zero cost, including:
- 1 year of FREE use of MKT UID software – A tool to support finding potential customers on Facebook.
- A 20% discount voucher for MKT products and services.
- 2-hour coaching on implementing multichannel marketing on digital platforms.
These gifts are not only practical but also an excellent opportunity for SMEs to enhance their skills, knowledge, and implement zero-cost marketing strategies effectively.
In addition to the discussions on zero-cost marketing applications, representatives from SMEs listened to speakers and economic experts present on two topics: Current Status, Gaps, and Solutions to Address the ‘Pain Points’ of SMEs.
The training session “Comprehensive SME Business Enhancement” not only provided valuable knowledge on applying technology in business but also opened up many opportunities for cooperation and development for participating businesses. With the support of MKT Software and zero-cost marketing solutions, SMEs will have more powerful tools to reach customers and achieve breakthrough revenue growth.”
