There’s a fact: sometimes TikTok viewers shift their attention from the video to the caption when they don’t fully understand the meaning of the content. TikTok captions are so important that we must learn how to craft them. Below, MKT Software‘ll explain 6 tips on how to write TikTok caption that will make viewers curious about you.
I. What is a TikTok caption?
A TikTok caption is a short description or explanation that clarifies what your TikTok video is about. Although brief, captions play a key role in grabbing the attention of viewers, boosting engagement rate TikTok, and increasing your content’s visibility on the For You Page (FYP).
It’s like a prompt or can even be used as a tool to explain the content of your video.
II. How to write TikTok captions that make viewers curious about you
Just like with blog titles, interesting captions can make viewers curious and encourage them to click and watch your content. So, how can you optimize TikTok captions for online business? Check out the tips below!
1. Understand the content you’re posting
A tip for writing smooth TikTok captions is to fully understand the content you’re posting. Knowledge of the content is the main prerequisite before you begin writing. TikTok captions are not just decorations for your video but act as a type of subtitle. The text becomes a kind of explanation for the context of the video. Imagine watching a foreign film without subtitles or any explanation – of course, you’d be confused and disappointed.
Edit your caption after you finish editing the video using TikTok’s feature. Occasionally review how the video speaks and what is discussed in the content. This will later determine how you write the caption. Most importantly, keep the caption short yet clear. Why can’t we write long captions? Check the reason below.
2. Pay attention to the length of your TikTok caption
What’s the criterion for creating captions that capture the audience’s interest without wasting words? It’s simple – all we need is basic copywriting technique. TikTok limits the text in a post to only 150 characters. Pretty short, right? This is because TikTok is an image-based, not text-based, platform.
Of course, there’s a way around this limitation. The solution is to craft a brief, clear, and concise caption. Try to keep it within 90-100 characters, leaving room for hashtags. Even with limited characters, don’t forget to breathe life into each word you write. Therefore, we need copywriting skills to write these captions.
If you meet the basic conditions above, your caption will be considered suitable to accompany the video. With these guidelines, you can write engaging captions that at least viewers who like your video will read. But there are still other tips to help make your TikTok posts stronger. So, keep reading to the next section.
3. Follow the structure of a TikTok caption
If you have a TikTok account focused on creating content like product advertisements or tips, the following caption structure will be helpful in increasing engagement with your followers. Not only can the video greet the audience, but the accompanying words can also enhance it, and even a TikTok video wouldn’t be complete without a caption.
So, what are the caption-writing formulas on TikTok?
Here are some key elements of a TikTok caption:
- Hooks: Words or phrases that make viewers unable to stop watching your video.
- CTA (Call to Action): Persuasive phrases that encourage viewers to take action after watching your video.
Make sure the caption you create contains both. The hook will make people reconsider when they plan to skip your video. Some hook phrases include “wait for it,” “watch until the end,” and others. These words make viewers unable to skip your video and watch until the end. A video that gets skipped quickly negatively impacts its performance on the FYP.
Along with engaging content, you’re also asked to include a CTA to persuade viewers to do something, such as liking, sharing, following, etc.
Moreover, sales-related content really needs a CTA because it will lead viewers to specific actions like buying, checking the catalog, or viewing stock availability.
4. Don’t forget to add words that captivate your audience
As discussed above, there are three requirements for a TikTok post to be suitable before publishing: word length, hook, and CTA. If these three are met, the next task is to craft words that mesmerize your audience. You must tailor these words to the content of your video.
If the video content is reflective, use words that create happiness. If the content is about joy, then the TikTok caption must bring a vibe that makes the audience feel happy. Don’t make the mistake of attaching irrelevant captions to the video, as that will reduce the video’s effectiveness.
5. Learn from viral videos on TikTok’s FYP
Content that often lands on the FYP usually has captions that are unique or out of the ordinary. Often, viewers (including those reading this article) don’t realize that when they come across a captivating caption, they tend to become curious about the TikTok creator, visit their profile, and eventually hit the follow button.
So, you can learn from viral TikTok accounts on your FYP by using TikTok account information finders to know how they craft “unusual” captions that intrigue and engage the audience. For example, videos with great captions tend to build two-way communication, encouraging viewers to comment.
6. Don’t overlook funny TikTok caption
Another type of caption is one specifically for humorous content. Writing for this type of content also requires an understanding of the material because the writer’s role here is to act as the punchline, making the video even funnier.
7. Use technology to broaden your ideas
In today’s world, if you’re not using technology, you’re likely falling behind your competitors. This observation is increasingly true in our tech-driven era. Managing many tasks in an online business can be challenging, making it hard to focus on creative ideas or invest time in crafting engaging content.
This article introduces you to an AI-powered content creation tool trusted by many businesses. It’s called Content AI software, and its features include:
- Creating compelling and professional ad headlines: Content AI can generate standout advertisements for various platforms, including TikTok.
- Keyword-Based Writing: Enter the keyword, choose the writing style and AI model, and Content AI will quickly generate relevant content.
- Source-Based Writing: Content AI can transform an existing source into unique, SEO-optimized content based on the provided keyword. This ensures originality and avoids plagiarism.
Learn more about the other features of Content AI here: Content AI software – The Best Automated Writing AI
Conclusion
Those are some tips for writing TikTok caption that can help your video go viral and attract comments from the online community. When writing on TikTok, it’s essential to pay attention to all aspects of the video. Don’t just focus on one part and forget the others. A TikTok post will have a powerful impact if you apply these tips. Good luck!
