Marketing & Sales Automation has become an indispensable tool for businesses looking to achieve rapid and sustainable growth. Understanding this need, on October 25th, MKT Software is honored to partner with Bizfly VCCorp and the Hanoi Business Support Center (SCE) to organize the event “Applying Marketing & Sales Automation to optimize customer experience and breakthrough sales” to help businesses optimize their operations and increase business efficiency.
According to a report from HubSpot, 61% of businesses using marketing automation tools have seen significant growth in sales performance in just 6 months. Not only that, automation also helps businesses save up to 30% of operating costs and increase customer conversion rates by up to 50%. These impressive figures have proven that Marketing Automation is no longer a trend, but has become an urgent solution for businesses to optimize operations and overcome challenges in a fiercely competitive business environment.
Automation tools play a crucial role in helping businesses personalize customer experiences, reach the right audience at the right time, and optimize each marketing campaign for maximum effectiveness. So, is it feasible to implement Marketing & Sales Automation to increase revenue? Absolutely! However, to achieve the highest efficiency, businesses need a clear implementation strategy, using the right tools and methods that suit their business needs.
At the event “Applying Marketing & Sales Automation to optimize customer experience and breakthrough sales”, expert Dang Minh Tien – Sales Director of MKT Software provided businesses with valuable knowledge on how to manage automated sales activities: From theory to practice, businesses will be guided in detail on how to effectively manage sales activities through automation tools.
With over 8 years of experience consulting and supporting businesses in building online marketing technology systems, training and developing practical 4.0 Sales teams. Mr. Dang Minh Tien has shared profound insights into the challenges and opportunities in the current digital transformation phase.
Discussing the trend of Sales 4.0, Mr. Tien said: “Under the impact of the technology era and market shifts, Sales 4.0 requires businesses to shift from passive to active sales methods. Previously, Marketing was simply a support tool, while Sales was the real selling. But now, Marketing and Sales need to work together seamlessly as a perfect pair to bring the best results. Instead of relying solely on external forms, businesses need to equip themselves with in-depth knowledge and suitable tools to approach customers professionally and effectively.
In addition, expert Dang Minh Tien also shared with businesses strategies such as “Multi-channel Sales” and “Zero-cost Inbound Marketing” to help businesses effectively reach potential customers.
According to expert Dang Minh Tien: “We are witnessing a strong shift from traditional sales methods to multi-channel sales. A traditional store nowadays is enough to meet the needs, so businesses must be more flexible, combining both online and offline channels to increase opportunities to reach customers.
The “red book” of this era is the internet, a platform for businesses to expand their reach and build a customer reach ecosystem. To survive and develop, we cannot ignore online channels such as websites, social networks, and e-commerce platforms like Tiki, Lazada, Shopee… This is a model that helps businesses expand their reach to customers, creating more touchpoints in the customer’s shopping journey.
It can be seen that with the multi-channel sales model, businesses can maximize all traffic sources, thereby converting traffic into profits, increasing their presence and competitiveness in the market. The solutions brought by experts not only help businesses increase customer touchpoints but also optimize sales processes without having to invest too much in advertising. In which, applying zero-cost marketing software will help businesses save costs, optimize sales processes and customer care.
Mr. Dang Minh Tien shared: “In the digital age, finding potential customers is no longer a difficult problem with the MKT UID tool of MKT Software. With this software, businesses can easily scan Facebook accounts, search for and manage a list of potential customers in detail, including information such as name, gender, and personal URL. This helps businesses grasp information about potential customers comprehensively and accurately, creating countless touchpoints to attract and care for customers on Facebook”.
With automation features, MKT Software will help businesses boost sales on Facebook without investing in advertising costs. MKT Software allows automatic posting, messaging, and seeding, while supporting sharing live streams to the right target customers. Building a system of Fanpages, Groups, and a list of potential customers helps businesses optimize each touchpoint, expand reach and optimize sales efficiency.
In addition, the MKT Software tool also supports SEO Fanpage with keywords related to products and services. This helps increase visibility and natural search on the platform, thereby reaching the right target customers. This is an effective solution to increase the online presence of businesses and connect with potential customers in a sustainable and effective way.
It is clear that automation is not just about applying technology but also a process of synchronizing from operations to customer care of businesses. The event has brought breakthrough automation solutions, helping your business not only optimize operations but also grow strongly in the shortest time, along with attractive content from experts.
After the valuable sharing from the experts, many business owners expressed their excitement and agreement about the benefits of automation. Mr. Hung, Director of an e-commerce company, shared: “I’ve heard a lot about automation, but through this event, I clearly see how to apply it to specific processes. If we have the support of MKT Software’s automated marketing tools, we are completely confident that we can compete with large companies and increase our growth rate.
The positive feedback from business owners has affirmed the success of the event as well as the important role of automation in boosting efficiency and competitiveness for businesses. From there, each business has more confidence and motivation to gradually implement automation solutions into practice, continuously improving and developing in the context of a rapidly changing market.
