Are you new to TikTok and struggling to create content that resonates with your brand? Look no further! MKT Software compiled 10 TikTok ideas for beginners that will help increase engagement and potentially make your audience hit that follow button. Let’s explore these top TikTok content strategies perfect for newcomers to the platform.
I. 10 TikTok Ideas for Beginners
Whether you’re a small business owner, a budding influencer, or a marketing professional venturing into TikTok for the first time, these ideas will provide a solid foundation for your content strategy. Let’s start with one of the most accessible and valuable content types for TikTok beginners: quick tutorials.
1. Create quick tutorials
As a TikTok beginner, one of the most effective content strategies is creating quick tutorials. While TikTok now allows videos up to 10 minutes, most users prefer shorter, more digestible content. Here’s why quick tutorials work well:
- They provide immediate value to your audience
- They’re easy to consume in a single sitting
- They showcase your expertise in a specific area
For example, try creating a 20-second guide on using Microsoft Excel. You could demonstrate a useful shortcut or a simple formula that many people might not know. Remember to:
- Keep your instructions clear and concise
- Use on-screen text to highlight key points
- Show the process in action, not just tell about it
Beginners can start with tutorials related to their industry or product. If you’re a beauty brand, short makeup tutorials could be your go-to content. For a tech company, quick how-tos on using common software or apps could be ideal.
2. Try popular recipes
Even if your brand isn’t directly related to food, trying viral recipes can be an excellent way for TikTok beginners to connect with their audience. Here’s why this idea works:
- Food content is universally appealing
- It shows a more relatable, human side of your brand
- It allows you to participate in trending topics
When choosing a recipe to try, consider:
- Current TikTok food trends (like the famous feta pasta or cloud bread)
- Recipes that somehow relate to your brand or products
- Dishes that are visually appealing and easy to film
For example, PureWow, a women’s fashion brand, successfully incorporates food content into their TikTok strategy. They might try a trending recipe but add their own fashion-related twist, like wearing a stylish apron or discussing what to wear to a dinner party featuring the dish.
As a beginner, you could:
- Document your process of trying the recipe
- Show the end result and give your honest review
- Put a unique spin on the recipe that relates to your brand
Remember, the key is to make it entertaining and authentic, even if the recipe doesn’t turn out perfectly!
3. Collaborate with TikTok Influencers
For TikTok beginners, collaborating with influencers can be a game-changer. Many TikTok users with large followings work with brands to create sponsored content. Here’s why this strategy is effective:
- It exposes your brand to a larger, established audience
- It lends credibility to your brand through association
- It provides fresh, creative content for your channel
When considering influencer collaborations:
- Look for influencers whose audience aligns with your target market
- Choose creators who genuinely resonate with your brand values
- Consider both macro and micro-influencers (sometimes smaller influencers have more engaged audiences)
For example, Chipotle has successfully used influencer collaborations on TikTok. They’ve worked with popular creators to showcase their menu items in creative ways, often incorporating trending challenges or sounds.
As a beginner, you could:
- Start with micro-influencers in your niche
- Create a branded hashtag challenge for influencers to participate in
- Offer your product for influencers to review or demonstrate
Remember to clearly disclose any sponsored content to comply with advertising regulations.
4. Showcase your product in action
One of the most effective TikTok ideas for beginners is showcasing your product in action. This strategy allows you to highlight your offerings in an engaging, authentic way. Here’s why it works:
- It demonstrates the real-world value of your product
- It can address potential customer questions or concerns
- It’s often more compelling than traditional advertising
When showcasing your product:
- Focus on its unique features or benefits
- Show it being used in creative or unexpected ways
- Incorporate humor or storytelling elements
For instance, Spikeball does an excellent job of this on TikTok. Their videos often show groups of people playing their game in various settings, highlighting how fun and versatile it is.
As a beginner, you could:
- Create “day in the life” videos featuring your product
- Show before-and-after results
- Demonstrate different use cases for your product
Remember, the key is to make it entertaining and natural, not salesy. TikTok users respond best to content that feels authentic and relatable.
These expanded ideas should give TikTok beginners a solid foundation for creating engaging content that resonates with their audience and showcases their brand effectively.
5. Create Lip-Sync videos
Lip-sync videos are a TikTok staple and a great option for beginners. Here’s why they’re effective:
- They’re fun and engaging for viewers
- They allow you to tap into popular songs or trending audio clips
- They can be customized to fit your brand’s personality
When creating lip-sync videos:
- Choose audio that resonates with your target audience
- Add on-screen text to change the context or add humor
- Use props or costumes related to your brand
For example, a pet food company could lip-sync to a popular song, but change the lyrics on-screen to be about feeding pets. This combines humor with brand messaging in a way that’s perfect for TikTok.
6. Participate in TikTok Challenges
TikTok challenges are a fantastic way for beginners to boost engagement. Here’s why:
- They’re inherently viral and shareable
- They allow you to showcase creativity
- They help you tap into current TikTok trends
When participating in challenges:
- Choose challenges that align with your brand values
- Put your own unique spin on the challenge
- Use relevant hashtags to increase visibility
Reebok, for instance, creatively participated in the “Pen and Cup Challenge” on their TikTok, adapting it to showcase their products.
7. Host TikTok Live sessions
Live sessions are an excellent way for TikTok beginners to connect with their audience in real-time. Benefits include:
- Building authentic relationships with followers
- Answering questions and addressing concerns directly
- Providing behind-the-scenes glimpses of your brand
When hosting live sessions:
- Plan your content in advance, but be ready for spontaneity
- Engage with viewers by responding to comments
- Consider offering exclusive promotions or information during the live
Remember, creators over 18 can receive gift points convertible to money, adding an extra incentive for regular live sessions.
8. Produce educational content
Educational content can establish your brand as an authority in your field. Here’s why it works:
- It provides value to your audience
- It positions your brand as knowledgeable and helpful
- It can address common questions or misconceptions about your industry
When creating educational content:
- Keep it concise and easy to understand
- Use visuals to illustrate complex concepts
- Balance education with entertainment
The San Diego Zoo, for example, mixes humor with animal facts in their content, making learning fun and engaging.
9. Share quick tips
Quick tips are perfect for TikTok’s fast-paced environment. They work well because:
- They provide immediate, actionable value
- They’re easy to consume and remember
- They encourage viewers to return for more helpful content
When sharing quick tips:
- Focus on one specific tip per video
- Use on-screen text to reinforce key points
- Demonstrate the tip in action when possible
For instance, a financial services company could share a daily money-saving tip, making complex financial concepts accessible to a wide audience.
10. Use trending sounds
Incorporating popular TikTok sounds into your videos can significantly boost visibility. Here’s why:
- It helps your content appear on more For You pages
- It shows that your brand is current and in-touch
- It provides a creative framework for your content
When using trending sounds:
- Act quickly, as trends can change rapidly
- Put your own brand-specific spin on the trend
- Use the sound in an unexpected or clever way
You can also reference and apply TikTok trends 2024 to be well-equipped to create engaging, relevant content that resonates with your audience in 2024 and beyond.
II. Tools for easy TikTok idea research
For beginners looking to find TikTok trends and ideas quickly and effectively, MKT TikPro software is an essential solution. With its ability to scan large amounts of data on TikTok channels and platforms, MKT TikPro software can:
- Scan video data by metrics: posting date, number of likes, comments, etc.
- Scan comments on a profile or video
- Scan profile data by keyword
III. Conclusion
These 10 TikTok ideas for beginners offer a great starting point for brands looking to establish their presence on the platform. We hope you’ve found this information useful and wish you success in creating content that engages your target audience on TikTok.
