In the world of TikTok, what exactly is a “view”? It’s simple – when a video appears on a user’s screen for at least 3 seconds, it counts as a view. This metric reflects the popularity of your content, showing how often your video appears and grabs attention. Acquiring a large number of free TikTok viewers is becoming increasingly difficult. To help online businesses here, MKT Software has compiled 12 best tips and tricks on how to get more views on TikTok.
I. Get free TikTok viewers by decoding the TikTok algorithm
Understanding how the TikTok algorithm works is the first step towards cracking its code. The TikTok algorithm uses a combination of factors to determine which videos to display on users’s For You page, where the majority of viral videos are discovered. While the exact workings of the algorithm are closely guarded, we can unravel some of the secrets behind video reach on TikTok.
There are several factors that influence your video’s reach on TikTok:
- The video’s engagement rate: Videos that receive a high number of likes, comments, and shares are more likely to be recommended to other users. Therefore, creators should focus on creating compelling and shareable content to increase their chances of reaching a larger audience.
- The video’s completion rate: Videos that are watched from start to finish are considered engaging and are more likely to be promoted. Creators should aim to create videos that are not only attention-grabbing in the beginning but also maintain the viewers’ interest throughout the entire duration.
- The video’s relevance: TikTok’s algorithm takes into account users’ interests and preferences, showing them videos that align with their browsing history and engagement patterns. It is essential to understand your target audience and tailor your content to cater to their interests in order to maximize your video’s reach.
By paying attention to these factors and optimizing your content accordingly, you can increase your chances of gaining more visibility and reaching a wider audience on TikTok. While the TikTok algorithm may seem mysterious, understanding its underlying principles can empower creators to create content that resonates with users and ultimately leads to greater success on the platform.
II. 12 tips to increase free TikTok viewers
Now that we understand the TikTok algorithm, let’s dive into crafting captivating content that will grab more free TikTok viewers and increase your chances of going viral.
1. Optimize Your Profile
Your TikTok profile is your brand’s representation on the platform. A thoroughly optimized profile can attract more followers and get more views on your content.
First, set a clear and recognizable profile picture. It could be your photo or the company logo if you’re representing a brand. Make sure it’s vibrant enough to grab attention.
Choose a memorable username that is cohesive with your brand and content style. Keep it consistent across your other social media accounts. It makes your profile recognizable and more discoverable for the interested audience.
You also need a short and engaging bio that tells viewers who you are and what your content is about. Run keyword research and add the relevant ones for better searchability. Finally, add links to your website or other marketing channels in your bio to boost traffic.
2. Grab Attention in the First Few Seconds
The first few seconds determine whether viewers will continue watching. Create a striking opening- it could be a controversial statement, a compelling riddle, or a thought-provoking question. Once you’ve captured attention, maintain it throughout the video.
You can also use attention-grabbing thumbnails. The first few seconds are the deciding factor in audience retention. Here, starting your video with an engaging hook is the best way to go. A very concise and attention-grabbing intro will entice the audience to keep watching.
Use different camera angles for better production value. Your TikTok should have vibrant colors and visuals to match the aesthetics of the platform. Add trending but suitable background music to complement the mood.
Encourage engagement by including strong CTAs in your TikTok videos. Ask viewers to like, comment, share, or follow your account.
3. Keep Your Video Length Optimal
TikTok is ideal for short, concise content. Deliver your message as succinctly as possible. You might only need 10 seconds, or you might extend it to half a minute. If you need more time, ensure your content is engaging enough to retain viewers.
4. Using tools for increasing free TikTok viewers
In today’s digital age, the market has seen the emergence of many technological solutions supporting entrepreneurs and online businesses in marketing and promoting their brands more easily on social media platforms. For TikTok, this article will introduce you to one of the software solutions that many businesses trust and use. That is the MKT TikPro software created and operated by MKT Software.
MKT TikPro can help TikTok businesses receive free TikTok viewers with advanced features such as:
- Automatically watch TikTok videos like a user.
- Like TikTok videos according to pre-set scripts.
- Comment on videos using templates.
- Search and comment on TikTok videos by keywords: Automatically search and comment on videos based on specific keywords.
- Automatically follow other TikTok accounts.
- Attach shopping carts, affiliate links, hashtags.
- Provide a huge source of potential customers by data scanning feature
5. Leverage Trends and Popular Sounds
Using TikTok trends in 2024, trending background music, hashtags, and participating in challenges can help your video gain more exposure. However, don’t forget to add your unique twist to stand out from the crowd. You can check TikTok Creative Center for the latest trends.
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6. Collaborate with Other TikTok Users
Collaborations open up opportunities to reach new audiences. Try creating a duet or remix with another TikToker to produce unique content that appeals to a broader audience. TikTok allows you to “collaborate” with even the biggest stars!
7. Create Captivating Captions with Keywords
An engaging caption can spark curiosity and attract viewers. Using relevant keywords helps your video appear in search results, increasing the chances of being discovered.
While a TikTok caption only gives you 150 characters to play with, the correct wording can grab attention and increase views. Your TikTok caption is also an excellent opportunity to get more comments and start conversations with your audience. More engagement translates to better discoverability and, in turn, more TikTok views.
Pose open-ended questions related to your TikTok’s content. It can intrigue your audience and get them to engage in discussions in the comment section. You can also pin a comment that you find most interesting.
If your content addresses a specific challenge and tips, share a snippet of that information in the caption. It will entice the viewers to watch and learn more.
Use line breaks and spacing to format your caption for easy readability. An easily-skimmable caption is more likely to be read and understood. Encourage viewers to take action by adding a persuasive CTA. For example, If you are promoting an event or a new product launch, ensure the caption has direct links to the particular landing pages.
8. Use Hashtags Wisely
Hashtags are key to getting your video discovered by people searching for specific topics or trends. Use related and trending hashtags, but avoid overly narrow ones.
Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience. If used properly, the right hashtags:
- Make it easy for interested viewers to discover your content
- Boost visibility and views on TikTok
- Heighten the chances of going viral
Regularly monitor “Discover” or “For You” sections on TikTok to identify trending hashtags related to current events, challenges, popular songs, and other viral content. Competitor analysis can also identify hashtags that got the best response from your target audience.
Recent studies show that brands that participate in trends are better liked by 61% of users. Leveraging this preference isn’t hard since many trending hashtags on TikTok revolve around challenges and trends. Identify the relevant ones and regularly participate with your unique
9. Post at the Right Time
Post when your audience is most active to maximize views. Typically, early morning, late afternoon, and evening are peak interaction times. However, this can vary depending on your audience.
10. Cross-Promote on Other Platforms
Leverage followers on other social networks to increase TikTok views. Share snippets of your TikTok videos on Instagram, Facebook, or Twitter to draw viewers to your TikTok account.
11. Engage with Your Audience
TikTok favors content that encourages interaction. Active interactions with your TikTok audience build meaningful connections and get regular engagement on your videos.
TikTok’s algorithm rewards videos that receive quick engagement. So, respond to comments, likes, and shares as quickly as possible after posting to boost your video’s visibility.
Remember to appreciate the positive comments. Simple but thoughtful responses to questions can make your audience feel valued and more likely to engage with your content in the future.
12. Stay Active on the Platform
There’s a misconception that logging out after posting will increase views. However, there’s no evidence to support this. Instead, stay active on the platform and frequently engage with your audience – this is a more reliable way to increase visibility and attract more views.
III. Conclusion
By consistently applying these strategies, combined with creativity and a deep understanding of your audience, you can gradually improve your TikTok video views. Remember, success on TikTok is not just about numbers, but also about building a loyal and active viewer community.
