Tired of traditional ads? Many businesses are switching to social media, and TikTok is leading the way. With its huge reach, TikTok makes it easy to connect with your audience. Let MKT Software show you some creative TikTok content ideas for business.
I. The benefits of TikTok for brands
TikTok is enormous, not just big. It is the fifth-largest social networking site with more over 1.5 billion monthly active users. And it’s really popular, particularly with Millennials and GenZ. However, size isn’t all that matters. Participation is essential. Every month, users of TikTok spend over a full day on the app, demonstrating how busy they are.
But that’s not all. With an astounding 2.65% interaction rate, TikTok outperforms other platforms. This implies that your work has a greater chance than ever of going viral on TikTok. TikTok has emerged as a popular platform for product discovery as well. TikTok is at the forefront of the social media trend where more than half of users look for new items and companies. 71% of TikTok Shop users have bought anything straight from the app.
II. Some TikTok content ideas for business
Businesses can use these creative TikTok content ideas to engage consumers and build their brand:
1. Share a unique business story
The beauty of storytelling on TikTok is that it allows businesses to showcase their unique identity in a way that’s easy for your audience to connect with. A well-crafted narrative about your business, products, or even the people who make your business what it is can humanize your brand and create a lasting emotional bond. Consumers want to know who’s behind the product or service they buy, and a compelling story helps them feel like they’re a part of your journey.
- How to create compelling behind-the-scenes content: Sharing the origins of your company is a fantastic method to engage your audience. What gave you the idea to start your brand? Did you observe a particular issue in the market that required attention? Potential clients will find your firm more relatable if you use this kind of story to illustrate your principles, vision, and enthusiasm.
- Example: Suppose you run a little coffee shop. You might create a TikTok video that details the launch of your shop, including the challenges you had in getting it up and running as well as the idea of offering the neighborhood premium coffee. You can show your customers the passion that goes into your job and personalize your brand by sharing your successes and setbacks.
2. Product demonstrations
Consumers in the current digital era are always searching for quick and efficient ways to make well-informed selections. They get more confident in their purchase when they witness how your product works in use. Showing your audience how your product addresses a particular problem helps them see the value it offers, whether you’re selling electronics, cosmetics, or even a service.
- How to create compelling product demonstrations: The most successful product demos begin by addressing an issue or pain point that your target audience is experiencing. Start by outlining the problem your product is meant to answer, rather than going straight into the features. This makes it easier for your audience to see right away how valuable and relevant your product is to their own life.
- Example: Start by showing how difficult it is to make a smoothie with conventional methods or other blenders if you sell a high-tech blender. Then, smoothly move on to demonstrating how your blender facilitates a quicker, simpler, and more effective approach.
3. Showcase what makes your business shine
Emphasizing the distinctive features of your goods or services makes you stand out from the competition and shows your level of experience. By demonstrating to viewers how well you perform your job, you not only generate enthusiasm but also offer concrete evidence of your expertise, which can assist establish credibility and convince potential clients to collaborate with you.
- How to create compelling showcase of what makes your business shine: Sharing transformation images or videos is a great approach to promote your company. Whether you’re selling a service or a product, displaying a “before” and “after” scenario makes it obvious how effective your work is. In addition to attracting attention, this visual evidence demonstrates the real advantages of selecting your company.
- Example: The Pool Guy, a swimming pool engineer from the UK named Miles Laflin, is an expert at using eye-catching before-and-after makeovers to highlight his work. He posts footage of pools that were once swampy, murky, or green in his TikTok videos, showing how he can clean them up and make them swim-ready.
4. Share how to use the product or service
People want to know how your product works before they buy it. Whether they’re purchasing online or in-store, customers are naturally curious about how the product fits into their everyday lives. When you show how to use your product or service effectively, you eliminate any uncertainties potential customers might have. You’re offering them a clear, useful example of how your product solves a problem or improves their experience.
- How to create compelling share how to use the product or service: A great way to demonstrate your product’s functionality is by breaking it down into easy-to-follow steps. Whether you sell a physical product or offer a service, you can use TikTok’s short video format to showcase exactly how your product works from start to finish.
- Example: For example, if you run a home décor store selling custom wall art, you can film a simple, step-by-step tutorial on how to hang the art, how it fits in various spaces, or how it can be combined with other pieces. If you sell a tech gadget like a smartwatch, show how to set it up, how to use key features, and how it enhances the user’s daily life.
5. Some tips you can share with fellow business owners
By posting useful business advice on TikTok, you establish yourself as an authority in your industry. Posting insightful suggestions on a regular basis can help you become an authority in your field, whether you’re giving guidance on leadership, marketing, or sales tactics. In addition to drawing in new clients, this helps you gain the confidence of other business owners who might turn to you for advice.
- How to create compelling some tips you can share with fellow business owners: To grab your audience’s attention, the initial few seconds of your video are essential. Start with a compelling hook that piques the interest or enthusiasm of entrepreneurs. You may get them to stop scrolling and pay attention with a question, an eye-opening statistic, or an industry insight.
- Example: Did you know that 60% of entrepreneurs don’t monitor their digital advertisements’ return on investment? Here’s how to do it and why you should!
6. TikTok video Q&As
Q&A videos are a fantastic approach to personalize your brand on TikTok, which is all about displaying personality. A polished, corporate ad doesn’t feel as real as speaking to your audience directly in an unscripted, human manner. People, not nameless companies, connect with one other. You may increase the likelihood that followers will interact with your material and eventually buy your goods or services by demonstrating the human side of your company.
- How to create compelling TikTok video Q&As: Ask your followers to submit their questions ahead of time before you record your Q&A. To collect questions, use your TikTok stories, comments, and even other social media accounts like Instagram or Twitter. This guarantees that you have a list of well-liked and pertinent queries to address, which aids in the creation of a targeted and captivating film.
- Example: Start by responding to the question. For instance, “Let’s talk about how to use our anti-aging serum for the best results, as many of you have asked.” Prior to application, ensure sure your skin is completely cleansed.
7. Behind-the-scenes peeks
Behind-the-scenes videos are undoubtedly one of the most interesting and successful TikTok content ideas for companies, and for good reason. By providing your audience with an inside view at the processes involved in producing the goods or services they adore, behind-the-scenes material enables you to give them a peek into the core of your company.
- How to create compelling behind-the-scenes content: Show your audience the progression of your idea to the final outcome. Whether you’re building something from the ground up, putting things together, or packaging your goods, demonstrating the process to your audience enhances the finished product. You may record your chefs creating a dish with fresh ingredients if you work in the food sector. Provide a behind-the-scenes glimpse into the craftsmanship that goes into making each piece of furniture if you sell it.
- Example: You can record the entire design process, from choosing materials to drawing out the pieces, and then show off the real making process if you sell handcrafted jewelry.
8. Packaging (or un-packaging) orders
With good reason, packaging videos have established a distinct niche on TikTok. Showing off how your products are packaged not only demonstrates the thought and care that go into each purchase, but it also lends your business a relatable personal touch. These movies provide an engrossing behind-the-scenes glimpse into the last phase of the customer experience, whether it’s the creative way you wrap an order, the personalized messages you write for loyal customers, or the distinctive packaging that distinguishes your items.
- How to create compelling packaging (or un-packaging) orders: Emphasizing the human element—the amount of work and consideration that goes into each order—is the key to producing packaging content that is captivating. Whether you own a small business or are a member of a larger team, demonstrating how to carefully wrap, arrange, and prepare an order adds a human touch to your brand.
- Example: Take time to record how each piece of handmade jewelry is meticulously wrapped in velvet pouches, put in a box with a handwritten thank-you card, and sealed with a branded sticker if you own a small store. Emphasizing these kind actions gives clients a sense of worth and appreciation.
9. Flash sales and exclusive offers
Even though TikTok users are notoriously resistant to direct selling and other conventional sales techniques, you may still utilize the site to advertise flash deals, discounts, and special offers. The secret is to create material that fits nicely with TikTok’s laid-back, interesting, and entertainment-oriented culture.
- How to create compelling flash sales and exclusive offers: Since the main focus of a flash sale is urgency, it’s critical to employ language that exudes excitement and communicates limited-time deals. Even if TikTok users dislike being explicitly sold to, you may still cause FOMO by employing attention-grabbing hooks that compel your audience to act quickly.
- Example: Start with statements that convey a sense of urgency, like: Act quickly, as this offer won’t be around for long! For the next 24 hours, XYZ is 50% off. Don’t walk, don’t run! Don’t pass up the opportunity to get XYZ at a significant savings—the clock is ticking! Notice the flash sale! Before it’s too late, shop!
See more: Maximize your holiday profits: What to sell on Christmas
10. Tutorial and how-to videos
In addition to showing your audience how to utilize your product efficiently, tutorial films give them useful information that they can apply to their daily life. In a style that seems genuine and practical, these movies answer frequently asked questions, resolve issues, and highlight the advantages of your product. They also urge viewers to do something, like buy a product, use a feature they were unaware of, or even just tell others about the video.
- How to create compelling tutorials and how-to videos: The fact that TikTok is meant to be quickly consumed is one of its biggest features, thus you should make sure your instructions are brief. Divide difficult jobs into manageable, smaller steps. Don’t overwhelm your audience with too much information; instead, concentrate on one important activity at a time.
- Example: Don’t attempt to cover a whole workout regimen in a single video if you’re a fitness brand. Rather, divide it into smaller parts, such as “how to perfect your squat form” or “5-minute leg workout.” This keeps the lesson easy to understand and useful.
III. MKT TikPro – Automated TikTok account management software
MKT TikPro is an effective tool made to assist companies in utilizing TikTok’s potential. Businesses may X3 X4 their sales by streamlining customer outreach and data collection. For this reason, this software has steadily grown to become the leading solution for digital marketers targeting the TikTok audience.
MKT TikPro‘s powerful features can make your brand go viral and skyrocket your market leadership.
- Search and comment on TikTok videos by keywords: Automatically search and comment on videos based on specific keywords.
- Seeding features: Interact with specified, random, or sequential videos in one or multiple profiles
- Viral functions: Automatically increase the number of followers for accounts, attach shopping carts, affiliate links, hashtags
- Data scanning: Scan video data by metrics: posting date, number of likes, comments, etc
Conclusion
Above are some engaging TikTok content ideas for business that you can adopt. Let us know in the comments which idea you like best! Please follow us for more related information.
